I know everyone's been saying it: The economic downturn will drive more people to open source. Because OpenLogic sells support on 500 projects as well as open source governance services and solutions, we get a very broad view of enterprise use of open source. After analyzing our Q3 and 2009 results, I've seen the data, and I'm here to tell you that open source is looking good.

Our press release hits some of the highlights, but I wanted to share some more details here.

Companies are choosing to pay for open source support

Our business has been growing strongly since initial funding, but the current economic downturn has caused an inflection point. In Q3 we've blown away our previous highs for number of new customers and number of transactions. In the first 3 quarters of 2009, we've seen growth in revenue from new customers up over 60% from 2008.

This growth shows that not only are more people using open source, but more people are choosing to pay for open source support or governance solutions. We tend to gain customers as open source usage becomes more accepted, broad and pervasive in an organization. Some have said that companies may choose to self-support open source as they become more familiar with it, but we've seen the opposite in our business. Our results indicate that more and more companies are interested in stepping up to pay for support when it's at the right price and delivered in the right way.

Many more people are proactively looking for open source support & governance

We generate our new customers through a combination of inbound leads (pay per click, organic search), and outbound marketing (webinars, telemarketing). The number of inbound leads is always an interesting number, since it represents prospects that come to us of their own volition and is a good indicator of how many people are looking to buy open source support & governance.

The number of inbound leads has been steadily growing, but starting in Jan 2009 we saw a jump and starting in Jun 2009 we saw an even larger increase. We are now getting 77% of our new customers from inbound leads — up significantly in both numbers and percentages from a year ago. This indicates that more companies are proactively looking for solutions unprompted by our outbound marketing efforts.

Open source is spreading beyond early-adopter industries

We've always had a lot of strength in early adopter industries — financial services and technology being the top two. In 2009, we've seen a striking increase in the breadth of industries in our customer base. We are seeing strong growth in a variety of industries, including some (retail, healthcare, manufacturing, transportation, energy) that are not always known for being on the bleeding edge. This indicates that open source usage is spreading in industries that don't operate on the leading edge of technology.

The data from our results is reinforcing the idea that open source has grown as the economy has struggled — it's use is spreading to new industries and spreading within organizations. Even more importantly for open source vendors, we have not seen a flight toward self-support, but rather an increased willingness to pay for commercial support of open source.

Join the conversation and let us know what you've been seeing in your open source business.