Comments on: Best Practices for Corporate Blogging

By: Blogging Turns Open Source Developers into Sales People (by Sandro Groganz, Open Source Marketing Consultant)

Fri, 06 Jun 2008 07:01:39 +0000

[...] Greg is right in claiming that there aren’t any hard and fast rules when it comes to best practices for coprorate blogging: “Bloggers in an organization often handle some of the blogging details a little differently, and thatâ€™s ok.” Which means that personality counts in blogging and I would add that this is also true for Open Source sales. [...]

By: Caged Ether » Too early for corporate blogging best practices

Caged Ether » Too early for corporate blogging best practices — Mon, 19 May 2008 19:32:14 +0000

[...] Read more… Bookmark with: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

By: Cornelius Puschmann

Cornelius Puschmann — Sun, 18 May 2008 12:03:00 +0000

I think an issue here is that there’s really no one single genre “corporate blog”, but instead an entire family tree of types. For example, a developer’s blog at Sun is not the same thing as a blog about McDonald’s’ CSR activities or Dell’s customer support blog. Nike has a blog about basketball (and their shoes) that’s obviously a marketing tool, while GE maintains an R&D-oriented blog.
A taxonomy of different kinds of corporate blogs might help. I fully agree with your bottom line though – in the end, each blog has its own best practices and is fairly resistant to standardization.

By: Terry Miller

Terry Miller — Fri, 16 May 2008 19:59:59 +0000

Greg makes some salient points regarding blogging.

Indeed, I believe corporate blogging is experiencing the same evolution corporate Web site went through in the mid-90s. Companies threw money at departments and told the units to build Web sites.

A few years later, companies (or, rather, consulting agencies) began extracting best practices and began to build Web site strategies that introduced the birth of Web 2.0.

We can become quite pedantic when we try to discern the magic set of rules that will make Internet technologies fit into the golden quadrant of money-making tools. Sometimes, we simply overdo it.